Ocado Is An Independent And Distinctive Online Grocery Marketing Essay

Ocado Is An Independent And Distinctive Online Grocery Marketing Essay Ocado is an independent and distinctive online grocery store that focuses entirely on delivering premium food, drink and household goods right at its customers door step. Ocado claims that they are different from the traditional grocery stores in the market for they provide customers with easy, quick, convenient, precise and enjoyable shopping with just a click of the mouse. In order for Ocado to accomplish its mission, the company has four goals to live by; great value, great service, great choice, and green way to shop. By employing advanced technology to continue sharpening its efficient delivery model, Ocado enables to lower its prices and at the same time guarantee excellent value for money. Ocado offers great service through prompt delivery of superior groceries and by caring and showing sincerity to their customers. Ocado also offers a wide variety of choice and they show concern towards our environment by providing a greener way to shop. On the contrary, Tesco is considered o ne of the biggest retailers in the world. According to Tesco, their success depends on their customers and their employees. The companys main purpose is to create value for customers to earn their lifetime loyalty (Tesco website, 2010a). In order to make this happen, Tesco is adapting the following values; No-one tries harder for customers and Treat people as we like to be treated. Tesco is giving importance to understanding and meeting their customers needs, doing something good for the community, working as a team, trusting and respecting each other, listening and supporting team members, and sharing knowledge and experiences with them. Both companies are putting their customers first by providing quality products and superior customer service. Analysis and Conclusion Ocados strategy for increasing revenues is well thought of. Ocado attempts to increase turnover by providing customers with primary commodities at the lowest price possible; by offering delivery of grocery products that are taken from a high-tech and computerized warehouse; and by selling a variety of products, most of which are supplied by Waitrose. Ocado has also raised its gross sales at a Compound Annual Growth Rate of 31 per cent between FYE 2007 and FYE 2009 (Ocado website, 2010a). And its earnings before interest, taxes, depreciation, and amortization (EBITDA) are also growing. Ocado is planning to go on with the strategy that is focusing on increasing revenue, improving EBITDA margins, and exploring supplementary growth opportunities by constantly improving consumer products through maintaining and improving the customer experience; increasing its core product range; and continuing to offer value to customers (Ocado website, 2010a). Another means of increasing revenue is impr oving cost efficiency and expanding CFC capacity and the Spoke network (Ocado website, 2010a). Searching for more growth opportunities by adding non-grocery products and including the prospect of reproducing the same business model abroad is also another way of growing Ocados revenues. On the other hand, Tescos strategy is centered on growth. Widening of the business reach is one of the underlying principles of Tescos strategy. Providing customers with growing markets at home and expanding markets overseas such as countries in Central Europe, Asia and United States, would allow Tesco to have a continuous existence and growth. Diversification is one of the main goals of Tescos strategy and this has been the basis and reason for the companys success in the past years. As a highlight of Tescos diversification, it has established and developed new businesses and these businesses are becoming competitive and profitable and are also growing in size. Tescos strategy has five objectives and these are as follows: (1) To be a successful international retailer, (2) To grow the core UK business, (3) To be as strong in non-food as in food, (4) To develop retailing services such as Tesco Personal Finance, Telecoms and Tesco.com, (5) To put community at the heart of what we do ( Tesco website, 2010b). These objectives reflect the companys four well-known areas of focus and their continuing commitment on community and environment. These objectives have also permitted the company to keep on growing and sustaining even during times of economic recession. Tescos core Uk business is the most important business of the company for it employs more than 285,000 employees and has more than 2,200 stores. The UK business contributes to approximately 70% of the total sales and profits of Tesco. New space, expansion of existing stores and a multi-format approach are the main reasons for the growth of the UK business. The UK business has four different store formats, namely Express (up to 3,000 sq ft), Metro (approx. 7,000-15,000 sq ft), Superstore (approx. 20,000-50,000 sq ft) and Extra (approx. 60,000 sq ft and above) that are each tailored to their customers needs. Aside from providing a wide range of formats, the UK business guarantees an extensive appeal by constantl y giving customers innovative and new kinds of products and merchandise, thus costumers have a variety of choices. The store also has an assortment of own brands that allows customers to purchase products that fits their way of life. Last year, they also launched about 500 new products as part of their Discount Brands at Tesco initiative. These products are priced low and are very affordable so that customers can buy products without compromising quality and choice. With regards to understanding its customers, Tesco created Tesco Clubcard. This loyalty card provides Tesco with information that they will need in understanding their customers better. The card also provides customers with offerings that are suited to their needs and lifestyle. Tesco is not only trying to understand customers but they are also looking after their employees by offering package of pay and different benefits that are appropriate for their workers. In contrast, Ocado aspires to have a market leading customer proposition. In fact, they garnered different awards like Online Retailer of the Year for 2005, 2007, 2009 and 2010 Grocer Gold Awards (Ocado website, 2010b). They strive to have the best customer service by providing high accuracy and availability of products; convenient and on-time delivery service; and user friendly interfaces or websites. Another means of providing a market leading proposition is through an emporium of quality of food; they now offer about 20, 000 versions or stock keeping units (skus) and is planning to add more or less 3,000 skus in 2010. High quality and fresh products are also made available in their online store. They also introduced their own branded products and priced these products at a lower cost to counterpart Tescos discounted products. Some delivery slots are offered for free by Ocado and is also offering delivery pass to facilitate limitless free deliveries for a fixed amount. When it comes to corporate responsibility, Ocado and Tesco are both going green. Ocado was nominated Green Retailer of the Year 2009 in The Grocer Gold Awards, Large Retailer of the Year 2008 in the Online Green Awards and was awarded as Ethical/Green Practice 2009 at the IMRG E-Commerce Awards for Excellence (Ocado website, 2010c). Ocado delivers its commodities directly from the CFC to the customers door step, reducing and getting rid of the carbon emissions usually produced by the conventional supermarkets and their stores. The amount of vehicles on the road is also minimized. To reduce its carbon usage and its environmental impact, Ocado have also implemented the following actions: closed-loop grocery bag recycling, whereby when making a delivery, drivers offer to collect used bags from customers which are recycled within the UK to make new Ocado grocery bags; wasting significantly less food as a percentage of gross sales than any of its competitors; and signing up to the Climate Change Agreement (with the Carbon Trust), which places certain obligations on management to monitor and lower carbon usage (Ocado website, 2010c). Meanwhile, Tesco plays an important role in minimizing climate change. In doing so, the company committed to becoming a zero-carbon business by 2050; reducing the emissions of the products they sell by 30% by 2020; helping their customers to reduce their carbon footprint by 50% by 2020; halve emissions from their 2006/7 baseline portfolio of buildings by 2020; new stores built between 2007 and 2020 to emit half the CO2 of a 2006 new store; and reduce emissions per case delivered by 50% by 2012 (Tesco website, 2010c). With regards to the financial aspect, Tescos website provided a more organized investor centre section wherein more information such as financial highlights, annual reviews, financial calendar, etc. can be gathered and access directly by the customers and investors. In their website (Tesco website, 2010d), they stated that in 2009 to February 2010 their group sales is 6.8% and their group profit before tax is 10.4%, indicating that the companys growth is increasing amidst the economic downturn. Their Group sales ( £m) (including VAT) and Group trading profit ( £m) from February 2009 to 2010 amounted to 62,537 and 3,412 respectively. Whereas, Ocados gross sales increased 29.5% to  £126.5m for the 12 weeks to 8 August 2010 (2009:  £97.7m), its average orders per week for the 12 weeks to 8 August 2010: 92,834 (70,968 in equivalent period in 2009) and at 8 August the Group had cash and cash equivalents, including monies on deposit, of  £205.9m, borrowings of  £119.9m and undr awn available facilities of  £110.0m (Ocado website, 2010d). From the above comparison and analysis, we can say that both groceries stores have excellent strategies. Ocados strategy for increasing revenues is being realized through the provision and delivery of new and various products at lower prices while Tescos plan for diversification is also being materialized by adding additional businesses to their existing business model. Both companies are also giving customers high quality offerings but when it comes to a variation of products Tesco has more products to offer than Ocado. Tesco is selling electronic gadgets like personal computers (PC), mobiles phones, games and gaming accessories. They also have furniture, appliances, car accessories, sports and leisure products that are yet unavailable to Ocado. This wide range of products that Tesco have can be attributed to their existence of more than 90 years in the business whereas Ocado has just been in the market for 10 years. In caring for the environment, I can say that Ocados efforts in go ing green are more successful than Tesco and this is evident in the awards that they recently received. And when it comes to gross sales, Ocado has higher revenues than Tesco and their strong sales drive as confirmed in the first half of the year is continuing to increase since then. In August 8, 2010, sales for the previous 36 weeks reached  £372.2m, having a 29.8% increase. Ocado is already planning to diversify by adding non-grocery products to their line and by doing so they are trying to counter Tescos existing products. So if I were to recommend what company to invest in, I would say it has to be Ocado.

Understand and Meet the Nutrition Requirements of Individuals with Dementia

1. 1 Describe how cognitive, functional and emotional changes associated with dementia can affect eating, drinking and nutrition? Cognitive: depending on the type of dementia a person has they may have trouble in recognising the food in front of them or not understand that the food provided is for them, they may even view the food in front of them as food. This can be caused by their minds not recognising what is in front of them. Functional: depending on the type of dementia a person has they may struggle to use their knife, fork and spoon, they may even struggle to chew or swallow. This can be caused by the mind forgetting how to do something, or making that task become more difficult to perform. Emotional: depending on the type of dementia a person has they refuse to eat all together, this could be caused by the mind simply telling them they are not hungry or thirsty when they actually are, this can happen quite often and is usually caused by a problem causing them to get upset or angry. 1. 2 Explain how poor nutrition can contribute to an individual’s experience of dementia? Poor nutrition can actually worsen the symptoms of dementia for people. A report states that people with dementia who are undernourished may end up worsening their condition. But poor nutrition can also cause individuals with dementia to need specialised help more often as well. 1. 3 outline how other health and emotional conditions may affect the nutritional needs of an individual with dementia? Dementia can be effected by other conditions that may prevent the individual from eating or drinking: Health – it is quite often for individuals with dementia to end up with Urinary Tract Infection or UTI for short, and while having a UTI the individuals may get more confused or angry causing them to not wanting to eat. Emotional – quite a few dementia suffers end up with depression because of the drastic changes in their life, such as being taken away from your home and your family. Having depression may cause the individuals to not want to eat. 1. 4 Explain the important of recognising and meeting an individual’s personal and cultural preferences of food and drink? Some people have curtain dietary requirements such as being vegetarian or vegan, some religions require you not to eat pork or only eating meet if it’s halal. Even though the individual has dementia they still have these beliefs and it is important to respect that person’s beliefs and choice. . 5 Explain why it is important to include a variety of food and drink in the diet of an individual with dementia? A balanced diet is important to people with dementia because if they do not have a nutritional diet then it can worsen their condition. Weight loss, nutritional deficiencies and inadequate fluid intake can a ll have a negative effect on a person’s dementia. It is the care assistances job to make sure that the individuals get the correct diet they each need. 2. 1 describe how mealtime cultures and environments can be a barrier to meeting the nutritional needs of an individual with dementia? In some cultures, people have strict meal time and meal size restrictions. People who are of Muslim religion fast once a year where they cannot eat when the sun is up, but for someone with Dementia they may think they are fasting when they don’t need to, so end up refusing all meals offered and provided to them. Another example would be that someone with dementia may not see or understand why they have to eat in a particular way, for example, starter, main, dessert. For someone with dementia, their tastes may have changed and might not want to eat meals that are set out for them in a particular way. By sticking to a regular meal time, this can be a barrier to the nutrition they need, because they may not want to eat at the same time as everyone else. 2. 2 describe how mealtime environments and food presentation can be designed to help an individual to eat and drink? Food presentation is very important to people with dementia, because their view on things are different, even though its meal time and other people around them are eating. If it doesn’t look like food they won’t eat it. Make sure that the table cloth is a bright colour and that the plate is a completely different colour, as well as different colour food on the plate. Even though to us there is something clearly on the table for someone with dementia, if there was a red table cloth with a red bowl and tomato soup inside, even though there is something there in front of them, they may not be able to see it. 2. 3 describe how a person centred approach can support an individual, with dementia at different levels of ability, to eat and drink? Treating everyone individually and offering them choices with their day to day life are the best ways to support someone with dementia. Many people with dementia are capable of making choices for themselves. So it is important to offer them different meal choices so they can pick which they prefer. If someone has progressed further with their dementia and are unable to communicate to tell us what they want, then we may need to show them the different options or check their care plans to see what they prefer eating. If none of this is available then you could observe them, If they eat what you provide then you should take a note that they liked it, if they don’t then try them with something else.

Multiple Different Sex Offender Typologies - 1363 Words

The purpose of this paper was to describe the multiple different sex offender typologies. There are four main rapist typologies: power reassurance, power assertive, anger retaliatory, and anger excitation. Child molesters fall under either a situational child molester or preferential child molester. Another sex offender is a juvenile sex offender. This paper will also identify the method of operation (M.O.) and provide a basic profile for each type of rapist. Sex Offender Typologies Numerous studies have been performed on the different sex offender typologies, especially on rapists and child molesters. Rapists are offenders who have forcible sex acts with a person against the person’s will. Child molestation has been categorized as situational and preferential. A smaller category of sex offenders is the adolescent sex offender. Rape Typologies Maston (2011) found that 200,520 rapes/sexual assaults occurred in 2008. The rapes/sexual assaults included verbal threats of rape and threats of sexual assault. Rapists are split into four main typologies: power reassurance, power assertive, anger retaliatory, and anger excitation. Power Reassurance Also known as the â€Å"gentleman† rapist, the power reassurance rapist’s sexual fantasy was to engage in sexual intercourse where the victim is sexually satisfied and hoped that the victim will invite the offender back (Berger). A power reassurance rapist is generally male. They wanted to be reassured of how good they are andShow MoreRelatedSellin and Wolfgang’s Typology of Victimization Essay example907 Words   |  4 Pagesitself, the offender and the victim. Everyday we read or hear about one crime or another from various forms of news. Often times, we get a very vague idea of what happened; in some cases we find out more as time passes and in other cases the crimes go left unspoken about. 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Taxation of Household Savings in the Mirrlees Review Free Essay Example, 2000 words

The report further recommends that savings resultant from variances in the timing of donated incomes comparative to the preferred time stream of consumption, or in time inclinations for consumption should not be taxed. The difficulty with this apparently definitive recommendation is that it disregards reality as it stands (Auerbach 2012, p. The taxation unit is characteristically not, as subliminally presumed by the recommendation, a distinct singular sharing their time between leisure and work, in an ideal capital market, and assigning consumption over their lifetime in harmony with their partialities for leisure versus goods consumption at different points in time. The taxation unit is, in fact, a family with two definite or prospective wage earners whereby household production, principally childcare, is a significant method of using time, and which in its chronological resolutions comes into contact with a flawed capital market. This review has extensive effects on the tax system s proposed, in addition to the principal arguments, presented in Mirrlees review report (Banks Diamond 2008, p. However, savings are handled by the tax system plays a critical part in making certain that the tax system is impartial and competent over a tax unit s lifecycle. We will write a custom essay sample on Taxation of Household Savings in the Mirrlees Review or any topic specifically for you Only $17.96 $11.86/page