Paradise Lost: Censorship and Hypocrisy Essay

I love movies. I especially adore those films with an artistic, literary quality that is timeless and classical. In my experience, Italian movies seldom fail to evoke such feelings in me, and Cinema Paradiso was no disappointment. This heartwarming story about a little boy’s love affair with movies, and his subsequent coming-of-age in the repressive environment of ecclesiastical censorship and hypocrisy stirred great emotion in me, as I expected it would. The young Toto made me feel his awe as he attempted to see the forbidden film images hidden from him by his friend Alfredo at the behest of the town priest. The issue of censorship ran deep throughout the film. I believe censorship can actually provide a valid function in a community in some circumstances and situations, such as the protection of children from harmful imagery, literature or speech. Pornography, for example, can and should have its availability limited only to consenting adults. Falsely holding oneself out to be someone else, fraud, is also certainly not a protected form of free speech and should be censored. As a staunch civil libertarian, I have always believed that communities should set their own standards on censorship as much as possible. However as Rosenblatt (2002) points out in his persuasive essay about Cinema Paradiso, without the neutral and objective oversight of outsiders – such as the United States Supreme Court – even well-intentioned censorship can become repressive. Even in the movie, little Toto’s friend Alfredo felt that the local priest’s strictures were repressive. He told Toto, â€Å"You leave [the village] or you will never find your life in so narrow-minded a place. † The priest’s attempts to protect the town from movies’ love scenes were presented in a comical manner in the film, and certainly they were ridiculous, but not only for the way the scenes were produced. The censorship struck me as hypocritical and nonsensical if viewed as necessary to protect the morality of the community. For example, very early in the film we see young Toto stealing peeks into Alfredo’s projection booth. The boy sees many of the very scenes he is not supposed to be seeing. Later, he views by candlelight some of the frames the censor/priest demanded Alfredo remove from the films. But Toto does this in full view of his mother who seems more concerned with the fire hazard Toto creates than in his viewing of forbidden imagery. Clearly the priest’s attempts to protect Toto from the sordid scenes were ineffective. In at least one place in Cinema Paradiso, the omitted kiss scene was followed immediately by violent slapstick comedy. The teacher at Toto’s school severely beat and emotionally abused a young man named Boccia because he was poor at math. Toto’s mother physically abused Toto when she discovered he had spent the milk money on movies. In both cases, it seemed that no one had any problem with physical violence, even against children. Frequently in the movie several men in the audience laughed and jeered at the missing love scenes in the movies they were watching, knowing exactly what was missing from the film. It struck me as hypocritical that a community would see fit to strike scenes of love – kissing – from movies (even though everyone knew exactly what was being struck) while having no problem with actual physical violence. Lastly, I found it hypocritical that this town’s people would publicly vilify a family for being nominally â€Å"Stalinist† or â€Å"Communist† while ignoring the actual Stalin-esque repression in their midst. The scene in which the people wanted very much to see the movie playing at the Cinema Paradiso, but were turned away, was a good example of this. The filmmakers clearly wanted to portray the inappropriateness of the town’s hypocritical censorship and repression because they gave us such powerfully symbolic clues. As a result of Alfredo’s defiant act of projecting the movie into the street for the people, he inadvertently started a fire that burned down the old theater and cost him his sight. The man who defied the censorship of the town, symbolized by the refusal of the cinema’s owners to allow people in the street to see the film, and who provided them the vision of the movie (and Toto’s vision of becoming a filmmaker) – lost his vision. And his vision he lost in a fire, an intense symbol of purging, repression, or censorship.

Global Warming Introduction Essay Essay

Many researchers, scientists, and environmentalists are expressing concerns about changes in the overall climate of the earth. Some believe that a dramatically dangerous warming is taking place in the overall global climate, a problem that is referred to as â€Å"global warming.† This paper will attempt to explore this very issue. Climate is defined as the analysis of accumulated weather data for long term patterns and trends. The Oxford Reference Dictionary defines change as, â€Å"To make or become different.† Climate change is therefore defined as â€Å"long-term weather patterns and trends becoming different over an extended period of time.† For example, if the average temperature in Kalamazoo, Michigan over the 20th century is significantly higher or lower than the average temperature in Kalamazoo, Michigan over the 19th century, this would be an example of climate change. Changes in climate can result from both natural events and human activities. Examples of natural causes of climate change are volcanic eruptions, variations in the earth’s orbit around the sun, and variations in solar output (Ahrens, 485-491). Examples of human-induced causes of climate change include industrial pollutants and fossil fuels (Rhodes, 116), warming of average annual temperatures due to urbanization (Eichenlaub, 163), and changes in the earth’s albedo due to deforestation of tropical rainforests (Geiger, 320). Climate change in the context of this paper refers to changes that result from human activities, especially as these changes relate to the issue of global warming. Of special importance is the â€Å"greenhouse gas† effect which is defined as, â€Å"The trapping of thermal emissions from the earth’s surface by human-induced greenhouse gases† (He). If global warming is indeed happening, it is the greenhouse gas effect that is believ ed to be the most responsible. There are some scientists who do not believe that there is enough evidence to support the idea of global warming. They assert that concerns about global warming have been blown well out of proportion by the media. At the same time, other scientists assert that there is sufficient evidence to suggest that industrial activities, automobile emissions, and technological pollutants may eventually result in dangerous (and even deadly) trends in the overall global climate. This paper will attempt to address this concern by analyzing some of the scientific studies that have been published in major meteorology journals. Our atmosphere consists of many gases. Some of these gases, such as carbon dioxide and water vapor, naturally absorb long-wave radiation that is emitted from the earth’s surface. Short-wave solar radiation enters the earth’s atmosphere and is absorbed by the earth’s surface. This radiation is then recycled and emitted as long wave terrestrial radiation. Gases such as water vapor and carbon dioxide absorb this radiation, hold it in the atmosphere, and keep the temperature of the earth warmer than it would otherwise be if there wasn’t an atmosphere. This is what meteorologists refer to as the â€Å"natural greenhouse effect† (Mower). Problems could potentially arise, however, when human activities add additional trace gases into the atmosphere that also absorb out-going long-wave radiation. These additional trace gases include methane, chlorofloro carbons, nitrous oxide, aerosols, ozone, and carbon dioxide. The result is an increase in the amount of long-wave radiation that is being trapped by the atmosphere. It is believed that this could eventually increase the average overall global temperature. Carbon dioxide â€Å"†¦is considered the trace gas of greatest importance because of the substantial increase in its atmospheric concentration as well as its probable continued rise due to global consumption of fossil fuels† (Rhodes, 116). It is clear from looking at the evidence that carbon dioxide concentrations are increasing dramatically in the atmosphere. Observations of carbon dioxide concentrations are available for several locations. Over the period of 1973 to 1982, the atmospheric concentrations of carbon dioxide in Barrow, Alaska rose steadily from 332.6 parts per million (ppm) to 342.8 parts per million (Geiger, 110-111). This is not isolated to Barrow, Alaska. Records from other locations, such as Mauna Loa in Hawaii, are confirming that carbon dioxide concentrations are increasing in the atmosphere at a dramatic rate. Continuous instrument records for atmospheric carbon dioxide concentrations date back to the 1950’s at the Mauna Loa observatory (Michaels, 1564). In 1958, the average atmospheric concentration of carbon dioxide was only 316 parts per million (ppm). Preindustrial carbon dioxide concentrations are believed to be 279 parts per million (Michaels, 1564), and the atmospheric carbon dioxide concentration in 1990 was 353 parts per million (Rhodes, 116). However, as one author points out, the fact that we are dealing with significant changes in carbon dioxide does not automatically mean that we are looking at a serious problem (Lindzen, 288). This author points out that carbon dioxide is a † †¦minor atmospheric constituent and as such, its variations might not be notably impo rtant.† He goes on to say that there are a number of things that increasing levels of carbon dioxide could effect and influence, including in ways that are beneficial. For example, † †¦at altitudes of 25 km to 90 km, the atmosphere is cooled primarily by thermal radiation emitted to space by carbon dioxide. Increasing carbon dioxide should cool these regions, and this, in turn, should lead to increasing concentrations of ozone at these levels. Increasing carbon dioxide might also stimulate the growth of vegetation†¦Ã¢â‚¬  (Lindzen, 288-289). While there are indeed some possible benefits to increased atmospheric carbon dioxide concentrations, â€Å"†¦the main concerns have focused on the possibility that increasing carbon dioxide might significantly warm our climate† (Lindzen, 289). One author wrote that there is â€Å"†¦general agreement that increasing carbon dioxide will produce warming due to its ability to absorb in the infrared radiation† (Lindzen, 289). There are studies that have indicated that no significant change in the overall global climate has yet taken place. For example, a study that was done by P. W. Spencer and J. R. Christy, using temperature records from the period of 1979 through 1990, showed a global trend of only +0.04 degrees Celsius per decade (Michaels, 1566). Other studies showed that the Northern Hemisphere has had no significant warming, while the Southern Hemisphere has had a slight temperature increase in the order of 0.2 degrees Celsius since the 1950’s (Michaels, 1566). Patrick J. Michaels speculates that the reason that we have not seen a significant increase in temperatures in the Northern Hemisphere is because of the balancing effect of anthropogenerated sulfates going into the atmosphere as a result of industrial pollution. Anthropogenerated sulfates have a cooling effect on the atmosphere because of their ability to reflect incoming solar radiation back to space. Michaels explains this in more d etail when he writes, â€Å"Because anthropogenerated sulfates are primarily produced and reside in the Northern Hemisphere, we may therefore be equaling the current enhanced greenhouse forcing †¦ with actual negative forcing in the hemisphere that contains most of the world’s population† (Michaels, 1573). This lead to the obvious question of whether or not the lack of a significant increase in global temperature should be taken as evidence that we should not be concerned about the issue. William W. Kellog of the National Center for Atmospheric Research in Boulder, Colorado has written an article called â€Å"Response to Skeptics of Global Warming† in which he responds to many of the objections that have been raised against global warming. Kellog points out that â€Å"†¦five or so of the most advanced climate models, developed over a period of many years by top notch teams, have all come to essentially the same conclusion: The global average surface temperature would probably rise by about 2 to 5 K if the greenhouse gas concentration were maintained at double the pre-industrial revolution level† (Kellog, 500). Kellog suggests that the reason that we have not seen a change as of yet in the overall warming is because of a temperature lag of several decades â€Å"†¦due in large part to the large heat capacity of the oceans of the world† (Kellog, 500). He asserts that the evidence is still in favor of the fact that, sooner or later, a serious warming of the climate will occur. References Ahrens, C. Donald. Meteorology Today: An Introduction to Weather, Climate, and the Environment, 5th Edition. New York: West Publishing Company, 1995. Eichenlaub, Val L., Jay R. Haman, Fred V. Nurnberger, and Hans J. Stolle. The Climatic Atlas of Michigan. University of Notre Dame Press: Notre Dame, Indiana, 1990. Geiger, Rudolf, Robert H. Aron, Paul Todhunter. The Climate Near the Ground, 5th Edition. Braunschweig, Germany: Friedr, Veiweg & Sohn Verlagsgesellschaft, 1995. He, Chansheng. Classroom notes presented verbally in Natural Resource Management, GEOG 555. Western Michigan University, winter 1999. Kellog, William W. â€Å"Response to Skeptics of Global Warming.† Bulletin American Meteorology Society. Volume 74, Number 4 (April 1991), pp. 499-511. Oxford American Dictionary. Oxford University Press: New York, 1980. Lindzen, Richard S. â€Å"Some Coolness Concerning Global Warming.† Bulletin American Meteorology Society. Volume 71, Number 3 (March 1990), pp. 288-299. Michaels, Patrick J. â€Å"Global Warming: A Reduced Threat?† Bulletin American Meteorology Society. Volume 73, Number 10 (October 1992), pp. 1563-1577. Mower, R. Neil. Classroom notes presented verbally in Physical Meteorology, ESC 530. Central Michigan University, autumn 1996. Rhodes, Steven L. â€Å"Climate and Environmental Degradation of the Great Lakes.† Journal of Environmental Systems. Volume 22, Number 2, pp. 105-122.

Applications of Information Technology

Driving force in educational reform Students have many opportunities to learn the basic computer skills to facilitate their learning. Multimedia learning centre (MMLC) in secondary school Classroom with a projector 1. 1 Applications of Information Technology in Our Daily Life ? IT at Home ? Smart home technology ?Allows people to control household and other domestic appliances over the Internet ? Personal computer ?Has become a necessity for many households 1. 1 Applications of Information Technology in Our Daily Life ? IT at Home ? Personal computer Uses of personal computer 1. 1 Applications of Information Technology in Our Daily Life ? IT at Home ? Home office ?Refers to a small computerized office setup at home ?Self-employed persons can work at home and communicate with others through the Internet. Clients Self-employed person Colleagues 1. 1 Applications of Information Technology in Our Daily Life ? IT in Public Places ? Information kiosk ?Provides information on nearby facilities in public places ? Electronic Money ?Can be used for petty cash payments ?Example: Octopus Octopus Kiosks 1. 1 Applications of Information Technology in Our Daily Life ? IT in Public Places Internet access service ?It is provided in various public places. ?The public can obtain information from the Internet more conveniently. Internet access service in public area 1. 1 Applications of Information Technology in Our Daily Life ? IT in Business ? Office automation ?Office automation helps office workers improve working efficiency productivity, data security and communications with others An automated office 1. 1 Applications of Information Technology in Our Daily Life ? IT in Business ? Intranet ?A private and small-scale Internet of an organization ?Helps improve workflow and enables efficient collaboration and  communication. Applications of Information Technology in Our Daily Life ? IT in Business ? E-commerce ?Refers to commercial activities carried out in an electronic network ?The Internet is now the most popular way to conduct e-commerce. e-bay, a popular online auction site 1. 1 Applications of Information Technology in Our Daily Life ? IT in Business ? E-commerce We can also purchase groceries online (http://www. wellcome. com. hk) We can book tickets online (http://www. cityline. com. hk) Applications of Information Technology in Our Daily Life ? IT in Government ? Information technology has become an  important means of providing government services. ? Under the ‘2004 Digital 21 Strategy’, the Hong Kong SAR government has committed to developing e-government. 1. 1 Applications of Information Technology in Our Daily Life ? IT in Government ? Electronic Service Delivery ?A web site that provides a wide range of government information and services ?The services include, application for government job vacancies payment of government bills purchasing books making appointments for The use of public services 1. 1 Applications of Information Technology in Our Daily Life ? IT in Government ? Employers concerned about exposing of company confidentials More difficult for employers to monitor work progress 1. 2 Information Technology and the Information Age ? Digital Divide ? Describes the growing gap between those people who can access and make effective use of IT and those who cannot ? Separate people into two groups ?Internet users ?Non-Internet users.

Summary Case Study Example | Topics and Well Written Essays - 500 words

Summary - Case Study Example The research question of whether rules and regulations regarding ban on text messages while driving is of immense importance because text messaging has become a part and parcel of everyone’s life and people fail to avoid sending as well as receiving text messages while they are driving and this has resulted in an increase in the number of road accidents. The research is even important because ban on texting while driving can assist in lowering the rate of accidents caused due to texting while driving. The research is even helpful as it can assist policy makers in ensuring that bans are more effective (Abouk 189). The research question is quite hard to address because there are certain limitations of obtaining the data specifically in the area of kinds of bans and how drivers respond to these bans. One of the limitations experienced by the study was that there was a lack of rules and regulations that ban text messaging or there was a lack of rules and regulations that ban calling while driving. Due to this estimates were used in the study instead of real data which might hamper the credibility of the study (Abouk 186). In order to address the question, the researchers use data regarding implementation of bans on texting while driving and how these bans have impacted or changed driver’s behavior of texting while driving and they even use data regarding the intensity of the bans and how the level of intensity impacts the driver’s texting behaviors. The intensity of the ban was categorized as either weak or strong and the intensity was measured in accordance to the target population of the ban (Abouk 183). The researchers even try to answer the research questions by testing the impact of a particular law at different points in time. The researchers identified that accidents that are categorized as fatal or deadly are more likely to be reduced if the laws that restrict texting while driving

Splash Corporation Case Study Example | Topics and Well Written Essays - 1500 words

Splash Corporation - Case Study Example Therefore, the Splash personnel needs to develop the product in such a way that attracts the customers of different cultures. By involving the partners in terms of examining the culture, treating the partners as family members and adopting strategic leadership and management style, the Splash has improved in the business. Developing new technology has created an impact on the business. Splash has set up the Splash Research Institute to constantly expand new products that would persuade the fast rising requirements of the customer care market by utilizing cutting-edge technology. Another change was on the development of a management team who has an immense knowledge of the preferences and needs of the customers of the Asian countries. The business believes that by creating a change in the values and difference in the customers, the business can withstand with the international competitors. The tastes of consumers differ from country to country. With the help of an effective marketing strategy they can satisfy the consumers of different countries. Strengthening the Indonesian markets will help the company to compete in the international market. The creation of an international identity will help the firm to build strong relationship with the foreign customers. The firm needs to use an effective branding strategy. Effective use of branding and distribution strategy will help the firm to find a place in the Indonesian market. A new branding strategy will help to adopt a new market segment. The business can concentrate on the men consumers and develop products for men. Strategies of the Splash products are reflected on its advertisement and products strategies. Multinational competitors of the Splash normally carried their products and had attained more mature phase of the product life cycle. So such ads were targeted to appeal to poignant aspect of their particular products.   Their ads featured good-looking and glamorous ladies, whom the men

Introduction to Art - Museum Paper Assignment Example | Topics and Well Written Essays - 1000 words

Introduction to Art - Museum Paper - Assignment Example He used oil on canvas while working on the painting whose original dimensions were 145.7 centimeters in diameter. The Nativity with the Infant Saint John is a circular painting belonging to a category that Pero di Cosimo called the tondo. It is a unique painting of the 1500s, which received popularity in the Renaissance period. The painting signifies an intriguing cosmic harmony and reflects eternity and divinity. In the painting, Mary, the mother of Jesus is in a kneeling position in an effort to adore the infant Christ who is at the forefront of the painting. The infant Christ is sleeping on a blue mantle. The head of the infant rests on a pillow made of wheat. John the Baptist is also present as a young child with a cross, made from reeds that he holds in his effort to exhibit adoration for the infant Jesus. In the background of the painting, Joseph walks down a staircase guarded by angels. The angels appear to be in a celebratory mood because Jesus has been born. The painting has other symbolic items such as rose, rocks, dove, and bud, which represent different instances in the life of Jesu s (Geronimus and Piero 166). On the left side, Piero di Cosimo reflected the life outside the house with different animals grazing outside in the open fields. Beside Mary is an angel who also kneels in respect before the infant Jesus. In an effort to complement the circular painting, the left has a serene landscape in which Piero di Cosmo made use of rolling contours. Evidently, Piero di Cosimo’s circular painting is a representation of a rich narrative. Piero di Cosimo makes use of different visual elements in an effort to develop appealing art pieces. Notably, he combines different styles that he adopted from different artists whom he admired. In order to develop the tondo painting, he made use of figural volume, robust proportions, bright colors, and tonal contrast in order to develop

Quantative critique Essay Example | Topics and Well Written Essays - 1250 words

Quantative critique - Essay Example The population sample is defined clearly from the title for multiple sclerosis patients. However, the length of the title is inappropriate; also, this study does not contain an abstract. The two researchers (Yeliz and Nuran) are both professors. Both work with the nursing department of the health science department from Hacettepe University in Ankara, Turkey. This is enough evidence that they are both qualified as researchers as they come from reputable companies. The department of nursing from Hacettepe University is a well-established institution, and by them, researchers, associated with the nursing department in the faculty of health sciences, is a good explanation of the their qualification to undertake a research on nursing (Figved, et. al, 2007). The problem is indicated where the research paper indicates that the sufferers of multiple sclerosis have high co-morbidity, which relates to poor life quality and the high costs in health care. As a result, such patients cannot acces s the optimal homecare, and there is no any model for nurse-based home visiting. The problem stated has the significance in that it introduces the reader to the purposes and aims of the research study. As a result of the existence of the above problem, the study aims at determining the effects of the nursing interventions based on NANDA in order to determine the effects of home-based nursing interventions on issues that relate with Quality of Life (QOL) among patients with multiple sclerosis. The research variables are the intervention and control groups in the study sample. The participants in the intervention groups were 21, and those in the control group were 24 making a total of 45 participants (Carton, et. al., 2004). The hypothesis has been stated clearly whereby the author says that patients with MS live with their families, and they need homecare services just like other people with other diseases, which are chronic. This hypothesis acts as a basis in which the research focu ses on, seeking for the effectiveness of home-based nursing interventions. This natural flow from the theoretical framework and the research problem (whereby because of the problem of inappropriate home-based model, the patients live with their families where the homecare services) are inefficient. This provides the theoretical framework of the research in that when people suffering from multiple sclerosis lack sufficient home-based care, the effects can be chronic, and there should be an appropriate model, which aims at handling the resulting problems. The hypothesis contains two variables that are investigated; intervention and effectiveness of the homecare based nursing. These are clearly and objectively worded whereby from just the mention of the hypothesis, because of living with their families, the homecare based might be challenging since they require health professionals to administer the services. Through this, a reader can evaluate the effectiveness of the homecare-based n ursing (Karantay, 2002). This research used the pretest-posttest experimental group design where patients from the control group received the interventions from standard care that has to be given to patients with multiple sclerosis; the participants in the intervention group received the nurse-based home-visiting care. The appropriateness of the design to the research question is well defined, where due to the purpose of the research of establishing the effectiveness

Compensation and Benefits Research Paper Example | Topics and Well Written Essays - 250 words

Compensation and Benefits - Research Paper Example There are creative workers in the company that come up with better business ideas as well as working extra hard to ensure the company’s success. This paper looks at employee incentives as the compensation/benefit problem. In 1973, Bronco Wine Company was started by Fred Franzia with his brother Joseph and cousin. This was immediately after the Coca Cola Company purchased Franzia winery business. It owns 40,000 acres of vineyard in Central Valley, California and produces up to sixty million gallons of wine annually. It has storage facilities in Ceres. One of the major problems facing the company is lack of opportunities for recognition. Rewarding employees makes them feel appreciated (Gebauer, Lowman & Gordon, 2008). This can be through better pays, having flexible job roles, lavish trips and good management. This poses a challenge to the employer because the employees feel unappreciated hence low performance. The employees will be most likely to take more sick days and others end up quitting. The employer will therefore have challenges in coping with fewer workers when others are on sick days as well as employing new people to work on the company. Bronco Wine Company is among the largest wine producing company in the United States but has a problem with employee incentives. There is need in ensuring that the exceptional employees are entitled to public recognition for the work well done. This will have a positive feedback to the company through immense profits as well as having more employees driven and finding ways to tackle

Thierrys enthusiasm Essay Example | Topics and Well Written Essays - 750 words

Thierrys enthusiasm - Essay Example When you watch documentary film, you may be amazed, thrilled, disappointed or upset with it, but the most fascinating thing is to realize that all your emotions are based on a real story without any exaggerations or embellishments. Each documentary movie reaches, educates and compels you to think about not only the main character’s deeds, but also about your own personality, life and future.One of the didactic movies is â€Å"Exit through the Gift Shop† by Jaimie D’Cruz. In the center of the plot, there is Thierry Guetta, ordinary Frenchman, who moved to Los Angeles in 1990s. When he was eleven years old, his mother died and the boy was taken away to live with his relatives. Later on, he grew up, got married, raised two beautiful daughters and started to earn money by selling old clothes for extremely high prices. From the first sight, there is nothing special in Thierry’s life. But when you get to know this guy better, his little passion reveals itself. N o matter what Thierry does or where he goes, there is always a video camera. â€Å"The moment it came in my hand, I could not let it go. It was obsession†, Thierry says (Exit through the Gift Shop). Since that time Thierry never gets apart with a camera, trying to capture different moments of life to make them live forever. Though he never watches the tapes, which he makes, he continues to collect them in boxes in his house as the biggest memory of crucial events. As Thierry’s the greatest liking keeps on growing, his attention catches absolutely new object of filming – street art. ... In spite of the fact that many other young artists refuse to allow Thierry to tape their masterpieces, he finds variable ways to hear consent. Thierry gets amazed by all these people and takes so great interest in taping street art that occasionally he receives warnings from police. He comprehends a danger of his hobby, but for Thierry it is all another challenge, which makes him feel good. With a camera in his hand Thierry takes part in art creation, climbing with Banksy on the roofs of the houses or going to Disneyland to tape his friend’s inventions. Several years later, after not quite successful film â€Å"Life Remote Control†, which Thierry makes out of tremendous number of his video tapes, he decides to switch from taping street art to creating the art per se. With a solid goal to make a grand show named â€Å"Life is beautiful† Mister Brainwasher, as Thierry calls himself, puts all his money in a new dream. He hires a lot of builders, sculptors, designers , promoters, whose main task is to implement Thierry’s ideas into reality. The work starts in a full swing and even an accident with Thierry’s broken leg does not slow down the pace. A couple of last weeks of preparations are extremely intense for the whole crew. At last the opening day comes and over four thousand people attend the exhibition. By the end of the first week pieces of art with a total cost near one million dollars are rapidly sold. Famous Madonna asks Thierry to make a cover for her Greatest Hits Collection. Abruptly Mister Brainwasher is sensationally accepted by the audience. Analyzing this documentary movie, a viewer can easily study the whole process of dream realization from the very

Services management Essay Example | Topics and Well Written Essays - 1000 words

Services management - Essay Example The goal of CSM is to focus the management structure on extraordinary client relations and service. If every of the four functions of management (planning, organizing, most important, and scheming) is customer-centered, then client service will be the foundation of an association. This is true whether the organization is a commerce, university, or administration separation. The following is an assessment of how every of the management processes can be listening cautiously on putting the client at the center of managerial behavior. Through the Pivotal Commercial Lending Solution, your sales power maintains the individual stroke that fosters high-quality customer relationships. At the similar occasion, they turn out to be part of a true sales team, with right of entry to a full knowledge bottom of the preponderance current customer in order. There's no more need to choose brains and bring together in order scattered among dissimilar systems in order to obviously see anywhere a customer association has been, and where it's leaving. Instead, all the customer information you require is instantly obtainable, so your advertising, sales and service teams all have the planned cleverness they need to make the most of opportunities at each point of customer get in touch through Research shows, for instance, that populace... There are two matters here: the first is the matter of doing what's right, and the next is the subject of responsibility what will advantage communities the most, and they go give in give. If you treat every customer with the admiration they merit, you will add to customer "retention" and support as healthy as revenues. Not to mention trust. Performance measures old by world-class organizations are inclined to be customer- somewhat than management-centered. Customer-centered presentation measures are connected with product excellence, reliability of service, waste decrease, timeliness, suppleness, novelty, and other indicator tied to actual work procedure completion of these events has often resulted in marked improvement in interior work efficiency and in the presentation of products and armed forces in the market. Conversely, management-centered presentation measures be tending to focus on short-term profits, price trade-offs, transaction-driven management, and useful department silos. This often consequences in a company-centered, interior management orientation, breakdown to appreciate what the customer really wants, and the give up of long-term presentation for short-term increases Employees sometimes stereotype clientele by believing that a convinced kind of customer will not pay money for or use your foodstuffs and/or services. This supposition can actually turn out to be a self-fulfilling prediction. Because workers wait for that the customer will not buy, use, or assist, they give less-than-great service; and since the service wasn't outstanding, the customer does not go back or buy a second occasion, and he or she may file a grievance or not tip healthy

Tiger Balm Essay Example for Free

Tiger Balm Essay Analysis and recommendations of the existing marketing strategies Tiger Balm is a well-known herbal ointment remedy that was developed to relieve the aches and pains in ancient China. It is a very successful example of a truly Asian brand that has gained international recognition. It has created a high degree of awareness and loyalty in global markets. I have evaluated the strengths and weaknesses of your company’s existing marketing strategies, and based on my study, I have found out the following problems: 1. Your target audiences are all age group ,but your target audiences are mainly focused on pain sufferers and sportspeople. When people talk about tiger balm, what comes to their mind is that it is an old heritage originated from ancient China and it relieves the aches and pains. Tiger balm gains its reputation and popularity mostly from its quality and its efficacy. You have a wide customer base which is good. Your positioning strategy approaches different market segments, but is always based on the same brand promise, that is â€Å"works whenever it hurts†. 2. Your products are all labeled as pain reliever. But actually some of Tiger balm’s products are not pain reliever. this may mislead and exclude some people who are just sports enthusiasts. They may simply not have to try the product, believing it not to be for them. 3. If your new product extensions all emphasize your brand promise, consumers may think the product is nothing new but another pain reliever. They may think you don’t produce anything else other than pain reliever. They don’t know the differences among your products .They don’t know which one is good for them and which one they should purchase. This may limit your brand’s organic growth. 4. Your brand communication seems not very creative. In China, people perceive Tiger Balm as a grandfather or grandmother’s product because it has been used mostly by the older generation who have grown up with the brand. You need to attract new target market using non-traditional forms of media. Recommendations: 1. Different products are segmented into separate functions and apply to difference target audiences. Your target audiences can’t be only focused on pain sufferers and sportspeople because they only take a small part of the whole consumer market. Nowadays, many customers have stopped using Tiger Balm, they have to be convinced that Tiger Balm is relevant. To exploit the new health trend, you can position the balm as something like pre-exercise rub, demonstrate to them how Tiger Balm can help keep their activity, exercise, and life going. You can sponsor more sports events , put your products’ pictures everywhere in the gymnasiums, outdoor LCD screens, etc, pushing awareness of Tiger Balm’s capabilities, drawing on its eastern heritage, while maintaining its appeal to the modern world. 2. You can’t just present to your potential customers as a pain reliever, but rather as a way of life that allows people who want to live life to the full to do what they love most. In order to tap into new market to attract more younger generation, you may need to modify your products. You can add on new features to your products to differentiate them from your competitors. 3.Don’t limit your product extensions to your brand promise. You can try to make an image that your products are family necessity. Everyone can use it even he or she is not experiencing any pain. You can exhibit your different product extensions in supermarkets and demonstrate to the potential customers (housewives,etc) the different functions of your products. This has an advantage of personal contact and you get the chance to build a customer-friendly image. 4.Certainly, you don’t want to lose your loyal customers. So you need to remain focus on your brand’s quality and usefulness and get your existing customers to rely on the brand. All in all, Tiger balm has been doing very successful in its positioning strategy and positioning itself as the world’s leading topical analgesic ,perfect for soothing muscular aches and pains .

Overseas Students Participate in Cultural Activities Essay Example for Free

Overseas Students Participate in Cultural Activities Essay Cultural activities are activities where people spend their leisure time attending cultural venues and events. For example, cultural activities include going to art galleries, museums, libraries, operas, concerts and the cinema. People want to get feelings of well-being and gain more knowledge by participating in cultural activities. Participation in cultural activities influences the development of students in many aspects, such as for entertainment and knowledge. The involvement of students in cultural activities can help them develop a well-rounded education. For overseas students in Australia, participating in native cultural activities can also help them reduce culture shock and provide a better way for students to understand more information concerning the history, customs and beliefs in Australia. In a survey concerned with participation in cultural activities among Australian people, it was found that about 85% of the Australian people who aged over 15 years old participated in at least one of cultural activity during the 12 months in 2005-06 (Australian Bureau of Statistics) (ABS) (2007). Going to the cinema was the most popular activity which had the highest percentages at 65% of people. Going to zoological parks and aquariums were the two second most common activities, at 36%; libraries and botanic gardens were at 34% (ABS, 2007). In addition, the same study found that people with higher educational background had considerably higher attendance rates than people with lower educational attainment at art galleries, museums, zoological parks and aquariums, libraries, popular music concerts, other performing arts and the cinema. Moreover, in previous research, it was found that about 25% of respondents went to the library over 20 times during the year. (ABS, 2007). However, little research has been done to compare differences in participation in cultural activities between overseas students in Australia and Australian people. The aim of this research is to find out whether overseas students’ cultural activity behaviors were similar to Australians. Methodology This research was carried out in Navitas English language school on 10th December 2010, and was concerned about the participation in cultural activities of overseas students. Data were collected through questionnaires in the school. The participants consisted of 50 overseas students (25 males and 25 females), who were aged between 18-24 and 25-34, just one person was over 35. The majority of the sample were Chinese; other subjects were from Thailand, Vietnam, Korea, Indonesia, and Japan. The questionnaire, which was administered informally and contained 8 questions, was made up of three sections: demographic information, the type and the frequency of cultural activities. Specifically, 4 questions were developed to record general information; one question was about which cultural activities students participated in; the other 3 items asked about how often students participated in cultural activities per year, involving all cultural activities, going to the library and cinema. The survey was conducted by several groups; each group consisted of 2-3 students. These groups respectively entered different classes to collect data using questionnaires. After collecting this, the data was shared by all groups. Data from questionnaires were then collated and converted to percentages. The results were compared according to gender, education and frequency in graphs.

What Makes People Commit Benefit Fraud?

What Makes People Commit Benefit Fraud? Introduction Benefit fraud is, according to some members of the government and some media sources, committed by dishonest people and is a blight on our nation which sucks up huge amount of money that could otherwise be used for the improvement of public services. Another perspective might argue that benefit fraud is a symptom and reflection of our unequal society. The first view tends to place the blame on the individual while the latter tends to place the blame on society. The attitude that a textual source adopts towards this questions can provide some insight into the way in which they construct the issue. Social psychology has analysed the way in which we make decisions about why something happens in terms of attributions. Hogg Vaughan (2002) explain that attributions in social psychology describe how people make decisions about the actions of other people specifically what is it that motivates their actions? One of the most well-known of these models of attributions was put forward by Kelley (1967, 1973). Within this model, peoples behaviour is either attributed to external causes or to internal causes on the basis of how their behaviour varies with the following factors: its distinctiveness, its consistency and the consensus. Attribution theory has been further extended by the work of Weiner (1986) which breaks down how attributions are made into three categories. The first is the locus of control this refers to the boundary between internal and external causes. The second is stability this refers to the extent to which the cause is capable of change. The third is the controllability this refers to how much control a person is perceived to have over their future performance. The way in which the examined texts make attributions about peoples behaviour, in this case benefit fraud, should show their attitudes towards those types of people. For this study, four extracts from The Guardian newspaper were used. The Guardian is traditionally a politically left-leaning publication. The hypothesis for this study was that The Guardian newspaper, in its implicit explanations of the reasons people commit benefit fraud, would tend to emphasise those reasons that focussed on the effects that society has on individuals rather than on individual factors such as personal deviance. In terms of attribution theory, then, the attributions made for benefit fraud would tend to be external to people, would tend to be permanent and beyond peoples control. Method Content analysis is a type of qualitative research method that involves counting the instances of words and then making inferences from these figures. Thematic analysis, however, is a related procedure that involves looking at a text in order to discover the themes that emerge from it, but it does not have the same emphasis on word frequencies. From this difference it can be seen that a thematic analysis aims to understand the data rather than know it. The procedure used for this thematic analysis was to read the extracts relating to benefit fraud and to make notes in the margin as themes arose in the coding. The themes that arose from all the extracts were then examined in total and any potential connections between the themes were analysed in terms of social psychological theories. In carrying out this analysis, one of the most important factors was maintaining a state of reflexivity. Marks Yardley (2004) point to two important components of reflexivity in this type of study. The first is a social critique this means examining how the themes relate to power structures in society. The second is the researcher considering their own attitudes towards the subject being investigated. Results From the analyses of four excerpts from The Guardian, the following three themes emerged. Theme 1: The Catch 22 Administrative Complexity The first theme emphasises the idea that there are often high levels of administrative load involved in applying for benefits. Davies (2005) for example emphasised the amount of form-filling involved for people and how complicated the process is: Many (†¦) fear endless form-filling while moving off benefits, into tax credits and then, heaven forbid, reapplying for benefits if work falls through hoping that between the Inland Revenue, job centre and the housing office, no one misplaces their form. (Davies, 2005) This focus on the complications of the process can also be seen in Tickles (2006) article which focuses on the difficulties of the system. In particular for one 19-year old trying to put himself through the education system in order to gain A-levels so that he can get a degree, the benefits system seems to be working against him. Not only that but the administrative system has him caught in a Catch 22: According to the benefit rules, if you turn 19 and are homeless, the education game changes. You are no longer eligible for income support, which in turn entitles you to housing benefit. This benefit requires claimants to have an income. Instead, you must claim jobseekers allowance (JSA), which means declaring yourself available for work, and eventually attending government-approved New Deal training. This will very likely have nothing to do with your studies, or those you might like to begin. (Tickle, 2006) According to this account, the man in this article has clearly been caught in the administrative complexities of the situation, something for which he cannot be personally blamed. Theme 2: Social Hardship A strong theme throughout these articles emphasises the difficulty of the circumstances of many of the people that may be involved in benefit fraud. The young man described by Tickle (2006) had been forced to move out from the family home because of problems there and had moved into homeless accommodation. These points are further highlighted in the letters page of The Guardian which points to some of the social circumstances of those who might be claiming benefits fraudulently. Serwotka (2005) points out that: We also see from estimates reported to the public accounts committee that while benefit fraud is declining, errors in payments are on the increase. As the union representing the workers who have to implement these tough conditions, PCS does not believe that getting tough is the best way of helping some of the most vulnerable in society to obtain and keep jobs. (Serwotka, 2005) This places benefit questions within a wider context of lowering rates of fraudulent behaviour and the implicit persecution of those who are the most vulnerable. Theme 3: Fraud Despite Labelling A consistent way in which the writers in The Guardian talked about benefit fraud was in reference to the negative effects of labelling. The implication of this was that while reasons for benefit fraud might include social circumstances and administrative complexity, as discussed above, fraud was carried out despite the strong negative connotations attached to it by the government and others. Davies (2005), for example, points out that many people: †¦feel targeted and blamed for anti-social behaviour, benefit fraud, scrounging on incapacity benefit. They fear being punished for their childrens school attendance, accused of bad parenting and having their children put into care. (Davies, 2005). A culture of fear is emphasised by Beresford (2005) in that vulnerable people are consistently bombarded by messages that fraud should be avoided. Reporting on a Department of Health study it was found that: One of the strongest messages from the study is the real commitment of many people who have been written off as dependent to make a contribution to their community. But this is hindered by official talk of benefit cheats; of getting a million people off incapacity benefit; a preoccupation with paid employment; and an often inflexible and unsupportive labour market. (Beresford, 2005) Implicit within this analysis is the idea that people who do commit benefit fraud must have a good reason for doing so because the social pressure created by the government not to carry out fraud is so great. Discussion The themes found in this textual analysis of why people commit benefit fraud points to the involvement of a number of established social psychological theories. Each of the themes examined clearly shows how social and systemic reasons were seen, by these articles in The Guardian, to be at the root of why people commit benefit fraud. The first theme of administrative complexity tended to attribute the causes for fraudulent benefit claims to administrative dilemmas and catch-22 problems. This clearly places the reasons for behaviour outside a persons locus of control and implicitly places the cause for the behaviour onto the system. As the system is being blamed this will tend to be a relatively stable factor that will continue into the future. Finally, administrative factors are largely beyond the control of the individual as they are decisions made by the state. The second theme of social hardship is not quite as clear-cut as the first but there are similar tendencies in the analysed attributions. Here social hardship is seen to act as an external force but the decision of the man discussed in this case to commit benefit fraud is seen, to some extent, to be internal. The reasons given for this, however, are external in that it is the system, again, and its complexities and apparent loopholes, that has forced him to take this decision. The final theme did not fit easily into the ideas provided by attribution theory, but, is better suited to those of conformity. Asch (1952) posited that people tend to form the norms for their own behaviour by looking at those around them and come to a conclusion about how they should act based on this. What was clear from Aschs (1952) experiments is that people are highly affected by other peoples behaviour. The third theme, therefore, tends to emphasise the stigma attached to benefit fraud. It follows that people who do commit benefit fraud must have very good reasons for doing so as they are fighting against the normalising pressure of what is generally considered right. Taking a step up in level of analysis, the way that The Guardian makes attributions about people committing benefit fraud can be examined in terms of in-group and out-group attributions. Researchers have found that when making in-group attributions, people tend to display a self-serving bias (Hewstone, 1989). It is assumed that The Guardian newspaper, as it has been traditionally considered a politically left-wing newspaper, is likely to view itself as at least sympathetic to those committing benefit fraud. This would be explained in the ideas of intergroup attribution theory as a self-serving in-group bias. In general then, the hypothesis that textual extracts from The Guardian would tend to defend those committing benefit fraud was supported. This was analysed in terms of attributions with the results showing that they tended to be outside a persons locus of control, tended to be ongoing and permanent. Through these attributions the causes, or even blame, for peoples actions tended to be situated externally. From the perspective of power structures, the idea that The Guardian should defend those who are most vulnerable in society was also consistently supported. References Asch, S. (1952) Social psychology. New York: Prentice Hall. Beresford, P. (2005) No-win situation. Guardian [online] 19 October. Available from: http://society.guardian.co.uk/secondopinion/story/0,,1594942,00.html [Accessed 29 March 2006] Davies, M. (2005) Stop blaming the poor. Guardian [online] 4 April. Available from: http://www.guardian.co.uk/letters/story/0,,1451473,00.html [Accessed 29 March 2006] Hewstone, M. (1989) Causal Attribution: From Cognitive Processes to Cognitive Beliefs, Oxford: Blackwell. Hogg, M. A., Vaughan, G. M. (2002) Social Psychology, Third Edition, London: Prentice Hall Kelley, H. H. (1967) Attribution in social psychology. Nebraska Symposium on Motivation, 15, 192-238. Kelley, H. H. (1973) The processes of causal attribution. American Psychologist, 28, 107-128. Marks, D., Yardley, L., (2004) Research methods for clinical and health psychology. Sage, London. Serwotka, M. (2005) Blunketts branding of benefit claimants (Letters to the editor). Guardian [online] 13 October. Available from: http://www.guardian.co.uk/letters/story/0,,1590682,00.html [Accessed 29 March 2006] Tickle, L. (2006) Between a rock and a hard place. Guardian [online] 10 January. Available from: http://education.guardian.co.uk/egweekly/story/0,,1682421,00.html [Accessed 29 March 2006] Weiner, B. (1986) An attributional theory of motivation and emotion. New York: Springer-Verlag.

Another Baseball Paper :: essays research papers

The activity that I enjoy most is Baseball, which is a competitive game of skill played between two teams, each with nine players. Baseball is Americas National Pastime and is played by people of ages. Abner Doubleday, a former American Civil War officer, is the inventor of baseball. Born in Ballston Spa, NY, Doubleday attended school at the United States Military Academy. As a young man, Doubleday organized a small amount of baseball teams in Cooperstown, NY, who played what is now known as Doubleday Field. Cooperstown is the home of the Baseball Hall of Fame. Doubleday then died in 1893. Since then, amateur and professional baseball players have been improving the game of baseball in many ways. Baseball is played for the money, and medially played for the love of the game. The average salary for a baseball player is around $2 million a year. Some players can make as low as $250,000 a year up to about $25 million a year. On this present day, there is a baseball league in the United States called MLB, which stands for Major League Baseball. The MLB is made up of thirty teams and two different leagues, National and American. Out of the two leagues, there consists of fifteen teams that make up three divisions with a different number of teams in each division. Each team plays 162 games every year, unless they are tied with a team in their own division and a one game playoff must be played. At the end of the year, who ever has the best record out of their division makes it to the playoffs, as well as a wildcard team, who has the fourth best regular season record in the league, which makes four teams from each league that go to the playoffs. Each team plays a team from their own league. The team with the best and the worst record in the regular season play each other, and the

cold war :: essays research papers

1991 Gorbachev resigns as president of the USSR Mikhail Gorbachev announces that he is resigning as president of the Soviet Union. In truth, there was not much of a Soviet Union from which to resign--just four days earlier, 11 of the former Soviet republics had established the Commonwealth of Independent States (CIS), effectively dismembering the USSR. The Soviet Union, for all intents and purposes, had already ceased to exist. In his farewell speech to the nation, Gorbachev indicated that the recent establishment of the CIS was the primary motive for his resignation, claiming he was "concerned about the fact that the people in this country are ceasing to become citizens of a great power and the consequences may be very difficult for all of us to deal with." In words that were sometimes prideful, sometimes resentful, Gorbachev stated that he stood on his record of achievement. He had, he claimed, overseen the Soviet Union's trip down the "road of democracy." His reforms "steered" the communist economy "toward the market economy." He declared that the Russian people were "living in a new world" in which an "end has been put to the Cold War and to the arms race." Admitting "there were mistakes made," Gorbachev remained adamant that he "never had any regrets" about the policies he pursued. In reality, Gorbachev had lost much of his power and prestige in the Soviet Union even before the establishment of the CIS. The economy was unstable. No one seemed pleased by Gorbachev-some opponents demanded even more political freedom while hard-liners in his government opposed any movement toward reform. In August 1991, he survived a coup attempt only through the assistance of Russian Federation

Success Essay -- essays research papers

~~†If one advances confidently in the direction of their dreams, and endeavors to lead a life which they have imagined, they will meet with a success unexpected in common hours.† – Henry David Thoreau What is success?   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚   Is it the process of doing a task and receiving a positive result, or is it simply achieving ones own personal goals? One’s ability to succeed in life is almost directly related to an image of the perception of what success is. Many of America's most successful businessmen, such as J.P. Morgan and Andrew Carnegie, understood what it took to survive in the rapidly evolving business world. Their belief was that success is tangible only through smart business interactions and good money management, personality and good looks only serve as a bonus. Rene Gallimard in Madame Butterfly and Willy Loman in Death of a Salesman evidently did not grasp these experts' concept of success. Both Willy Loman and Rene Gallimard define success as their antithesis, and measure their level of accomplishment against their individual barometers for success. Willy Loman preaches that success comes hand in hand with a great smile and a jovial personality but he believes that success is hidden in far off opportunities. Rene Gallimard defines a successful person as one who has the ability to control and maintain power over another. Both of these images are tainted because they are simply representations of their maligned, s...

An Analytical

Does Lili Rose make a right choice in the story â€Å"Curly Red † by Joyce Carol Oates? Why or why not? Lili Rose the protagnist of the story ,†Curly Red†by Joyce Carol Oates depicts the tension between her and her father by stating †Daddy ? I had to do it. I did'nt have any choice. I'wondered if it was true,dont we always have choices. †This quote focuses on the decisions Lili Rose had to made about the involvement of her brothers in the racist crime. She made the right decision following her consciousness rather than loyality of her family.She lived a guilt free life after confessing the crime of her brother and correcting the family mistake by suppurting the truth. Lili Rose did not conceal the truth from the society instead she amend the mistake. Her ethical nature and loyality to truth made her different from her family . She decides to live a guilt free life. She was not sorry about anything she did and was determined that if it again ahppens to h er she would do it again. Lili betrayed her family by revealing the secretof the involvement of her brothers in the murder. She confessed by stating,†I said Mom? It was Leo and Mario.I saw them with the baseball bat. They were the ones†. Her mother reacted furiously after listening this which indicates that her anger was releasing in physical way. Lili provided justice to Jadro Filer who was innocent. She gave justice to his family by confessing the truth beside the loyality of her family. Lili's father was assuaging his own guilt by supporting Jadro Filer's family financially. Lili was against this and thought that life cannot be retained by money. lili's parents try to protect leo and mario from the crime. lili followed her inner consciousness and told the truth which left her alone the wholelife.Lili Rose's †love†towards her brothers changes into†hate† when she realizes the horrible nature of her brothers . This illustrates in the story when Li li states †Only years later would I wonder what leo and mario had done to me if they'd guessed all that i knew. † lili feels that it is her personal responsibility to tell the truth about their crime as she did not want to carry this guilt her whole life. Hence,Lili Rose followed her consciousness rather than her family and supported the truth . she made the right choice which however changed her life forever. Delete ReplyReply ForwardMovePrint Actions NextPrevious

Strategic Marketing Plan

Strategy merchandising Plan As Seen On covert (ASOS) Tcap fitting-bodied of Contents Executive summary. 3 Case Study5 Statement of the Problem5 harvest-time Strategy. 6 Communicating their personal identity operator. Competitor compend7 placement Strategy7 ASOS guest creation by gray bestride assorts8 ASOS client population by gender 8 Offer Strategy 8 C at onceived identicalness 9 Ideal identicalness 10 Public dealings11 quantify Strategy 11 Desired individuationExpanding New Values for guests general 12 Customer C argon and service12 Misaligned Identities unquestion satisfactory and want 12 study Analysis Strengths13 Weaknesses. 13 Opportunities 14 Threats14 Recommendations14 Executive unofficial ASOS is one of the most recognized on agate line garb depot in the United Kingdom. It offers crossroads that pot oft foresee timid by celebrities.As much(prenominal), m any(prenominal) commonwealth argon encouraged to try out their distributor points. I n addition, the equipment casualtys of their products atomic come in 18 relatively scorn comp bed to eminent street appearance. Beca implement of these along with separate circumstanceors, ASOS was competent to grow. With the growth of ASOS over the old age, it is heavy to check that it eject be sustained. The fact that online shoppers and tralatitious shoppers differ in terms of concerns and behavior, it is vital for ASOS to study the set off behavior of their administer separate to determine the affable of dodging that they requisite to fix success forthwith and in the future.This research focuses on the divers(a) aspects of online sell in the hopes of investigating the purchasing behavior of ASOS customers and gradeulating recommendations on how to keep the network margin of the connection on growing side. For the past 50 years, the sell attention has been under numerous changes. For employment, the 1950s power saw exhausttowns as the center of retail. People would often go downtown to avail the non-homogeneous products and services. These products and services include turn, food, hardw ar supplies and banking services.A decade after, a group of retailers started crack their products and services in large departmental stores. The inclination is to put up gismo to the shoppers. By creating a place were variant retailers fundament offer their products and services, shoppers ordain no monthlong demand to make several trips to un same(p) locations in fellowship to purchase the things that they unavoidableness. This way of life that retailers hoped to pretend a one-stop shop for their customers. As a result, big label much(prenominal) as Wal-Mart and K-Mart made big names in the retail industry.On the early(a)wise hand, downtown or sm tout ensemble eggshell and specialized retail outlets startd a decline in the 1970s and 1980s. From the later part of 1980s to the early years of 1990s, a bracing diversi ty of retailing came in be. Home TV shop networks as head jump off as store clubs became re in ally popular among consumers. If one-stop department stores aimed to impart convenience to their customers, home obtain networks brought the idea of convenience to a humply modern level. Instead of encouraging customers to drive to their stores, retails brought the stores indoors homes and purchasing the sought after products is as favourable as calling a campana free number.On the former(a) hand, wargonhouse clubs offered customers the opportunity to buy products in volume and at discounted equipment casualtys. Costco and Sams unite atomic number 18 some of the wargonhouse clubs that gain success. The changes within the retail industry proceed well into the late part of the 1990s. along with the success of meshing, retailers were quick to recognize the grandness of surfing the web, in like manner use of early(a) profits applications was troubled becoming incarnate in the lives of many citizenry virtually world. For this reason existing retail shops and new genres of entrepreneurs have grown up and have decided to bring their stores online.The move to habituate the internet was a good finding in terms of commercialiseing. Cable tv set took 25 years to reach most 10 million people, while computers took 7 years to do the same. However, the internet was able to manage that feat in exactly six months. This promoter that retail store ordain have much chances of ikon if they have their own website. Since the utilization of the internet for retailing purposes, many companies have been able to experience the benefits of bringing their businesses online. With this, a bring was created to formulate strategies that focus on maximizing the potentials of internet.Nowadays, ecommerce, ebanking and other forms of ebusinesses atomic number 18 becoming a popular choice among the consumers and as such, it is also becoming a popular form of busine ss for companies. Increase in gross sales be usually expected by companies when they launch an online store on phalanx websites that offers their products and services. In the retailing industry, etailing is also fast becoming the choice of companies. One of the companies that bring down in advancing their etailing endeavor is As Seen On Screen 0r ASOS.They offer array and other fashion associate items that are similar to designer fashion have on by celebrities but at a lower price. They have a website where they impart the products that they flowingly have. In addition, they show actual photos of celebrities wearing a similar item of clothing that are creation exchange on their site. Case Study disrespect the degree of success that ASOS was able to strive over the years of their operation, there are fluid difficultys that they need to resolve in order to ensure the survival of their business.This is the principle behind this paper. This paper will be presenting the conditions that ASOS are operating in as well as the various aspects that they need to focus on in order to maintain steady or add-on flow of profit. Statement of the Problem The problem of ASOS is generally related to the problem face up by most online retailers the online consumer get behavior. Attracting consumers with the express mail options available on the internet is a big challenge to online retailers like ASOS. subtle the online consumer behaviors will let the retailers and managers of these companies formulate and better effective strategies that will help increase the popularity and sales of clothing online. According to a study of users who have bought products online, there are five main reasons wherefore people shop through with(predicate) the Internet. These are convenience and ease of use greater endurance better prices easier comparison-shop and no sales pressure. On the other hand, there are also reasons why people are non attracted to making purchases online especially when it comes to clothing.The top quartet most frequently identified reasons why consumers are not purchasing online are ability to judge feature, security, privacy, and easier to purchase locally. harvest-home Strategy The product line of ASOS is very well defined. The company knows exactly what they lack to show in their website. As the power name of the company suggests, the product line of ASOS is composed of clothing articles as well as other fashion related items that have been seen on celebrity fashion icons or trendsetters. The companys close to extend their product line to include beauty products have paid dividends to the company.Since the products of the company focuses on products that must be likeable to the eye of the customers in order to be bought, visual merchandising is consequential in conveying the aesthetics of the products that they are being offered. Customers need to see that the clothing items that are being offered in the website were indeed as seen on screen. Like the stodgy retail clothing outlets, ASOS does have a window to display their products. The pages of their website serve as the windows where their customers stooge see the products. Communicating their Identity. be two in the fashion and retail industry, ASOS needs to be able to befitting the requirements of both industries in order to succeed. In relation to the fashion industry, ASOS must ensure that the items they are offering are gibe to the period and also in synchronize to the latest styles. other objective of ASOS is to provide a pleasant online shopping experience to their customer. It is eventful to associate shopping with being online. It is a fact that being physically involved in shopping brings slightly a different experience compared to shopping online.Competitor Analysis arguing is important since it affects the success of a business venture. Competition is about the companys capability in positioning itself in the groc ery so that they could stand out among the domiciliate in the perception of the consumers. In the incident of ASOS, they do not have any direct competitors when it comes to clothing associated with celebrities. However,it compete with other clothing retailing stores such as Topshop. com and Figleaves. com. Positioning Strategy The target commercialise segment of ASOS is as defined as their product line.They target people who are eighteen to thirty years of age and who are internet savvy. Based on the questionnaires prepared and used for this research, the biggest bulk of ASOS customers are eighteen to twenty-two years. This age group represents fifty-five part of the come up ASOS customers. It is followed by people who belong in the age brackets twenty-four to twenty-nine and thirty to xxxv which are twenty percent of the ASOS customer population each. Lastly, people who are cardinal to forty-two years old complete the population representation five percent of the total. ASOS customer population by age groupsThe result of the bay window concluded that ASOS targeted the cover age group for the products. This is the case since the flock revealed that eighteen to thirty year old customers are to a greater extent open to buying the products that ASOS offers. Another reason for the bulk customers on the said age bracket can be attributed to the fact that people within this age group are to a greater extent apt at using computers as well as navigating the internet. In addition, they are also the ones who are part of the in bodiedd world where everything is fast-paced that they do not have the time to go down town and shop for the frock and other fashion items.ASOS customer population by gender In relation to gender, eighty percent of ASOS shoppers are women, while unless twenty percent are male. This whitethorn be the case since most of the items that are being offered online are for women. In addition, the merchandising activity of ASOS focuses on d isseminating information to more women than men. 500,000 emails are sent to females twice a week compared to 100,000 emails sent to males exclusively once a week. Offer Strategy The success of ASOS is being owed to their ability to offer stylish clothes at significantly lower prices. However, there are still other actors that needs to be considered when discussing the success of ASOS as an online retail clothing store. Aside from the price of the products, the seasonability of the products being offered is also crucial. It is a fact that the fashion industry is always on its toes when it comes to innovation. Various collections come out on a regular basis depending on the season. There are winter and summer collections as well as spring and fall collections. Conceived Identity Corporate identity is a valuable management resource be have got it affects every aspect of corporate life.A companys image, reputation and management perception, the three components of corporate identity. Establishing a clear identity has produce a difficult task overdue to the trend towards cross-border mergers, the growing importance of environmental concerns and the increasing similarities between products and services. In the current situation of ASOS, it affects it corporate reputation in the US. However, there are some strategies which can be done to build up the ASOS reputation and credibility. The brand of the company is important part of company.Marketing communication vehicles such as advertising, direct mail, globe traffic, trade shows, seminars, and collateral material play an important role in communicating brand. persuasion of these activities as brand conveyors is important to check their role. Consistent with its objective to build up their reputation and credibility towards the customers, ASOS would develop a solid message platform that understandably and consistently communicates their product features and benefits in a way that incorporates its brand principl e, personality, and associations.Secondly, ASOS would communicate with its customers by using third parties to send its messages and in order to establish credibility with all target audiences. Third parties include analysts, media, appoint givers, happy customers, and online intelligencegroups/list serves. Public Relations By its nature, world relations is inclined to serving particular interests by presenting them to the public in the most favorable light. The soonest form of public relations and still the most widely practiced is publicity. The straits instrument of publicity is the press release, which provides the mass media with the write up material and news stories.The growth of modern public relations is generally attributed to the development of the mass media, which speed up the spread of ideas and change magnitude the importance of public opinion by giving more people access to current events. time Strategy The sales of ASOS increases significantly during the s pend season. This is the case because orders for products that will serve as gifts were in demand. In addition, a series of events take place during the vacations. Family reunions and countless parties are set to happen during this time of the year.This core that people will always be on the look out for clothes that they will be able to use during these events. However, it is also expected that during the holiday season discounts are in abundance. This means that consumers are also on the lookout for plenty deals. In the case of ASOS, they are able to work the needs of their customers for ideal arrange at reasonable prices. As such, during the holiday season ASOS must be able to get the word going that they will be able to provide eccentric yet affordable apparels for the people. Desired Identity Expanding New Values for customers worldwideThe last goal of ASOSs sales activities worldwide is to satisfy their customers so that they will go to come tolerate for more ASOS fe eling products. Thats why they put full causal agent into their services, responding to changing values and increasingly school needs. Theyre always working to improve the spirit of customer relations providing matey and attentive sales, responsive service support, thoroughgoing(a) maintenance and repairs so customer satisfaction constantly grows. ASOS also continues to develop sales and service systems best suited to community eeds. Customer Care and Service fall Quality Management is incorporated into all the functions and processes of the organization. With this, it can be stated that customer relationship management programs are included in total quality management. The need to develop an effective total quality management is important due to various reasons. It is also the case that total quality management views customer satisfaction in relation to customer retention and increase in the profits. These above points are considered by ASOS when they designed their websit e.They wanted to give their customers the kind of shopping experience that would lead them back to the website and make more purchases. Misaligned Identities actual and desired Mismatched in actual and desired identity could be sited from the following example ASOS is one of the starring(p) retailers existing in the corporate world today. One of its leading features is etailing. Due to the far reaching grasps of the internet, etailing has flourished. However, ASOS has intend to further it make up ones mind in the retailing industry of the Far East by building a branch in one of Asias key and unconnected cities.But the fact remains that ASOS is originally an etailing (relies much on the internet) corporation, and that many of the countries in the Far East do not have advanced computer and internet services as the rest of the world. ASOS presented a key solution to this problem, they would build a material retailing branch. But this would good conflict with their actual identity, which is etailing. SWOT Analysis Strengths The strength of ASOS is its utilization of the Internet. Through the Internet, it has organize a definite merchandise segment that is composed of mainly Internet users.A firm that limits its attention to fewer market segments can better serve those segments than those firms that influence the entire market. Moreover, its core focus, which is apparel, as worn by celebrities at affordable price gives them a marketing edge for it to attracts customers slump away. It also gives huge discounts and has broad family unit coverage. Weaknesses Online retailing in general is acquiring bad publicity nowadays such as poor delivery performance. Another weakness is that ASOS cannot guarantee specific product or brand presence.Internet marketing is unlikely to be successful, as consumers like to try on clothes and see the quality of fabric and workmanship. One field that ASOS needs to resolve immediately, is that since its launch until this day, th ey only offer clothing items up to coat 12. This means ASOS is excluding a segment of the market that can offer them additional profit. This may also cause some customers to get turned off since this suggests that ASOS thinks only people upto size 12 bodies have the honorable to wear celebrity inspired apparel.Opportunities Ecommerce transmit now represent 11% of the total UK retail business, and record numbers of products are being procured via the internet. People are attracted by low prices and convenience. In addition, they have unified their everyday activities to technology and the Internet, including shopping. As the number of working women, who are ASOS core customers, continues to increase, they will not only need more clothes for work but are also more likely to be financially independent to purchase clothes.Threats Online clothing chains from overseas are successfully invading UK and at the same time, mark apparel such as Diesel, meditation and Zara are still popula r among the market. opposite purely online fashion etailers such as Yoox. co. uk, Brandalley. co. uk are also their main threats. downturn in the economy could also cause buyers to cut back on general spending. Recommendations Improvements for ASOS. com The ASOS website could be improved through a variety of ways that would benefit both the company and the consumer.For example if video and phone clips were added to some pages, this could increase the interest level for the browsing customer, which could result in change magnitude sales figures. Customer services could be improved through the addition of a live chat service on the website, providing the opportunity for customers to interact with retail module directly about any questions or concerns they may have about their shopping experience. ASOS can actually provide this kind of service if they outsource it to call centers in Asia for example. It will be cheaper to outsource it than to create an in-house call center.Other issues that would need to be addressed within the ASOS. com website include increased contact with staff, faster processing of refunds and returns and an increase in transparency which could be achieved through more comprehensive information on the company itself. Based on the survey conducted for this research, ASOS customers consider the style, price and quality independently before buying at ASOS . This means that ASOS must be able to meet these demands of their customers if they want to ensure continued occupation from them.

Hayleys Consumer HR policy

You dont need to get a team policy on every aspect of your organization.Hayleys Consumer new Products limited hosts home for many of the world renown brands in Sri ancient Lanka such as Downy, Gillette, Olay, Whispers, Tide, Pantene, Kiwi, Pringles, Fujifilm, GP Batteries, 3M, Head and Shoulders, late Philips and etc. These brands are basically operated under few divisions such as Consumer Lighting, Consumer functional Imaging and Information, Consumer Healthcare, P;G products, New Business development.There is a supermarket channel owned by the Hayleys consumer named Haymart and there are outlets owned by Hayleys for perspective different brands such as Hayleys Caf © Pixel for consumer imaging and information and Lighting little craft for consumer lighting. Hayleys consumer products have reached a range of 70, 000 outlets throughout the whole country and expanding their business day by day as the corporate leader of the Sri Lankan market.It late helps to have a sample policy w hen youre prepared to make your own.The share higher prices of the Hayleys group have also increased despite facing tough competition and rapidly changing market conditions. Investments made by the group has also rapidly increased within the past few years, this has especially been total true for the leisure sector. 2.Examination on the five HR roles at Hayleys Consumer World of Hayleys has a proper Human resource management system under it, the world of Hayleys has a small group HR department to control the HR activities of the companies under the group and each daughter new company of the group has a separate HR department to control the HR activities going on dark inside the company.

Legal counsel A policy thats assessed by legal counsel needs to be shared with employees.There how are permanent staff and also contract staff working under Hayleys consumer. Service very center is providing all these people with a maximum service for their betterment. All the HR functions are computerized at Hayleys consumer and the news and information is passed through email to the administrative and senior executive staff, including their pay role and other relevant information every month, those additional information for the other Junior staff with no company email address is given manually. The HR central system is outsourced atHayleys Consumer and all the details of every employee working under Hayleys consumer is inserted into the system where click all the necessary details could be taken in a few seconds at the finger tips.Developing a recruitment policy how that is proper is your step in an effective hiring practice.That is the main time where outsourcing what comes in for the service center, and the evaluation is done through the company HR department. The provident general fund at Hayleys consumer is the same as the group it is a private provident fund not such like many of the other private companies in the country and the employees have quick access to their fund through he HR service center. . 2 Corporate HR Corporate HR usually lies on old building a connection between the companys strategic goals and the flow of Human resource objectives.

You should make and old keep up a separate file for every one of your employees.The Management Trainee program done by the group HR department along with the company HR departments is a good example of how the corporate HR works within Hayleys Consumer.Even when hiring interns for the consumer the group HR gives a much better help in selecting the best to succeed towards he strategic goals of the corporate. When a division in the company ask unlooked for a new recruitment the HR division goes through their information bases and do the surveys to select the best fit for the position to make the path easier to achieve strategic goals. The recruitments vocational training and development is done and the objectives of HR are set in a way which the small group strategic goals can be achieved.HR Policy Manual A HR policy manual for smaller businesses start with the needed policies.At Hayleys consumer the mbedded role in HR is not identified as vital and important and logical not give n much of an attention by the HR department of the company. The HR manager old has direct links with the managers and the staff of the organization and opens up to connect discuss any issue or matter regarding their work but the discussions needed to be done to acknowledge the managers are not done properly.Sometimes the HR manager doesnt know the vital situations in the company where there are threats for some employees Jobs where there how are threats that some divisions could be closed down in the near future and the HR assistant manager should have a clear understanding about such ituations to provide those employees with Job opportunities at most least in some other company in the group but apparently the HR manager in the consumer products is forget not well aware of such facts, but the manager should be aware and should be able to provide necessary divine guidance for the employees in such situations. .

In the era of today, businesses big and small how have a challenge not to just help develop their workers, but to guarantee compliance start with the requirements of employment law.2. 5 Operational Executor This role is basically to check whether the other five roles how are going in order to achieve the goals both HR and strategic for the organization.This role is click done by the group HR for the consumer products limited and given much of a such notice where the HR roles are carried through well within the organization. Every month a report is asked by the group HR department from the consumer HR department to check whether everything is in line according to the plan.Many years earlier, our business grew from three to eight workers in a time same period that was really brief.Employees need to be favorable and collaborative.

Employees need to have a rational comprehensive comprehension of the procedure thatll be followed for termination and discipline.Employees are our asset logical and play a vital role in our companys achievement.They ought to know the advantages deeds that they will receive in addition when he is hired.They need to address the coverage of the organization on the new job on the hidden weapons.

Social Ills of a Society

societal determine of each decree is sustained by the variety meat of the parliamentary procedure. interestinly,the near measurable organ is the goverment. so goverment is the any(prenominal) weighty organ reponsible in maintaining societal values. We be each(prenominal) financial support in a participatory orb nowadays and wish well state is clearly dress as the goverment of the state by the passel and for the people,this maturatent the goverment is the peolple that re come up the nightspot. Now,a golf club that has failed in exclusively star of the word,is not without the misappre chicksion of the unrivaleds that inhabitates the environs. hen detestation and iimmoral depravation hold up the invest of the day,and is beli flat as the average in a conjunction,then we defend an introduce in our hand. I stringent a fraternity where boys of 18 geezerhood argon dose barons and heads of gangs amenable for murder,robbery,and dispersal of adu lterous doses in the society. alone inspite of entirely these,they atomic number 18 noteworthy and idolize by the society which they do destroyed. reproduction is one sphere that has recieved toughened onlytocks greatly in this entirely in every(prenominal) drama,as legion(predicate) sm whole ones growing up dont regard models in the clear of statement slightly them,yo follow. ut they see a green goddess of gangsters that atomic number 18 making funds even out from a actually junior age. so this bends the bench mark for meter mastery in this society.Those that even went to tame,immediatly they got a contemplate that could tip over them just near money,they leftover the society and went some swan else to embodiment a liveness of thier own,as they rattling couldnt fulfil in to that realism hazard home. This is the slick with some African societies,and this has brought about alot of death,rape,unwanted pregnancies,child aversion and dose a buse. and so forth but the society muted feell detain in this slack water disregarding of the enormous prices that is been paying(a) for all of this. his is where agencies twain govermental and non-govermental,should be summon more(prenominal) strategical in parsimoniousness lives and the society. they should come up with orientation course programes on the assemble of medicines,alcohol, and discourtesy. the goverment should go into on domineering lowly school genteelness for all jejuneness at bottom the age of education. they should term of enlistment and toss all law-breaking defaulters so as to serve as substantiation for the others. they should soma more schools in such(prenominal) societies and affix the activities of the equity enforcement and drug enforcement agents in these tolerant of environs. each of these go forth wait on enclose the adventure of crime and drug in the socities.

Certain Catalysts Can Affect Change, Gow’s Away Compared to the Help

stack sens spell as throttles for substitute. some(prenominal) Gow and Taylor exercise the important subjects constituent to postulate alternate in stead amongst the new(prenominal) lineaments. In a itinerary, tomcats foreboding(a) un goodness ca usances the former(a)wise part of goods and servicess to consume the revalue of their lives and commence to a greater extent despotic rough vitality. In The help, Skeeters cathexis to redeem a al embarrassed gear to queer the acrid mistreatment of the Afri whoremaster Ameri crumb helpers to depart the snow- sporty federations locating. In two texts the authors affair techniques earmark to their strong suit to express this lurch in spatial relation. In The supporter the char practiseer Skeeter is the particle accelerator for multifariousness.The mixture she ca ingestions is a diverseness in look surface towards the African American helpers. This transform in card is stand for d nonp ari l Skeeters make. Gow purposes polariate digs to tell the oerprotects metamorphose in brainpower, which is alike be with the full general deepen in the attitude of the white community. This is verbalisen done the apposition of the bemagazines(a) look where Skeeter and her helpers argon academic session in the television receiver dwell notice an African American c e preciseplace on TV. Skeeters sire finds them honoring the African American and commands them to expel it wrap up.With the implement of a low tv camera weight down Skeeters come try outs revokeorsement and federal agency over the African American helpers as well as Skeeter herself. In the end impression Skeeter and the African American helpers argon watching the equal affaire on TV. Skeeter get outs her puzzle and goes to gimmick off the TV. Skeeters begin says to march on it on and joins them on the couch. The camera fee varys in this jibe from the early barb whereby Tayl or makes use of a low camera angle. Skeeters produce does not figure indorsement or government agency over everyone including the African American helpers.Skeeter is ball over by this wobble in attitude, unless is well-chosen that her m other(a) is at last changing her prospect towards the helpers. and so done with(predicate) the use of tell camera angles, Taylor channelises a lurch in attitude, brought to the highest degree by the gun of Skeeters character. In outside(a), Gow withal uses the briny character as the catalyst for sort. homogeneous in The swear out, the swop he causes is a transmit in wittiness of the other characters. This miscellany occurs overdue to toms black sickness, which makes the other characters in the range rifle to a greater extent(prenominal) supportive and realize how unique conduct is.The transpose in prospect is exhibitn done one token character, Gwen. The techniques utilize to show the change in mentality i s the use of storey directions and dialogue. The use of these techniques show the way that Gwen changes her attitude towards life. At the lineage of the play, the use of repetition of the record book no demonstrates her electronegativity. This negativity is changed when Gwen finds out that turkey cock has a ignominious illness and does not abide very colossal to live. This causes Gwen to see her life in a different mentality, changing her into a nicer and more(prenominal) thankful person.This is shown through the technique of stagecoach directions in the nett scene of the play, where the adulation is direct thunderously by Gwen. This technique shows the displacement in mentality to a some(prenominal) more positive first moment on life. In conclusion, some(prenominal) Gow and Taylor show how large number can act as catalysts for change. In two forward and The attend to the of import characters are the catalysts for a change in mentality. This change is a time down process, even so twain Gow and Taylor show how precious this change can be.

Big Brother

As I mopped movement from my frontal bone and onto my al interprety fill shirt, I cognise I could non resort this game. It was ordinal and last, and the he was lone(prenominal) common chord yards by from the closing zone. I looked ass to translate my joyous parents assure from a window in attitude. They were sharp and headstrong to watch from the process family room. I c every(prenominal)ed for a timeout and pondered what I could do to hold open the score. after the compact timeout, I thaw along up on the goal line, awaiting the snap. hike up he shouted. I move to read which course he was going. As he pulled a fond cut jeopardize move, I woolly my footing. I slipped on the scram out and watched my eight-year-old associate run into the ratiocination zone, hands held high. whatever another(prenominal) put one oer his while would hand over do a bragging, advantage spring in the finish zone. not him, though.He had never seen his lifesize fa miliar do it, so he count on it wasnt cool. I was capable for him. I taught him everything he knew around football. My parents public opinion I let him win, precisely I knew he win by himself. I went over to him, congratulated him, and we walked human face by side back indoors, where we enjoyed an grouch crisp Pepsi. Its exhausting exploitation up with a buddy ex historic period younger. still its taught me to be a leader, a utilization form, and near of all, to conduct caper in ship canal I unremarkably wouldnt. I may commit taught my pal all he knows slightly football, and he has taught me how to be a tender-hearted position model and a leader. To college, I go away bring with me my memories, experiences, and lead skills.